Mercedes-Benz of Hampton a Natural Partner for Williamsburg Winery’s First-Ever Tour de Virginia
Partnering with the Williamsburg Winery for the inaugural Tour de Virginia just made sense for Mercedes-Benz of Hampton.
The luxury car dealer, looking to expand its footprint in the Williamsburg area, values the opportunity to be part of the unique cycling experience from Sept. 23-26 that will offer participants the chance to explore the scenic roads of Central Virginia coupled with several storied landmarks. The event will culminate with an after-party where everything started — in the middle of Wessex Hundred, the 400-acre farm that is home to open fields and 150 acres of breathtaking woods.
“Being part of this provides the perfect opportunity for us to breakthrough in the Williamsburg community,” said Ray Calupitan, General Manager of Mercedes-Benz of Hampton and a Williamsburg resident. “What better way than to partner up with a business, a local business The Williamsburg Winery, that’s got a great consumer following, happy customers, and gives back to the community. We didn’t want to miss the chance to be a part of that.”
Mercedes-Benz of Hampton will supply one of its vehicles to follow the Tour de Virginia riders throughout the four days, which will include stops at Jamestown Settlement, Bear Creek State Park, and Petersburg National Battlefield Park. The selected car will contain medical and biking supplies and extra fluids — anything that might be of assistance if a need or emergency arises.
Mercedes-Benz of Hampton dates back to 1964, when John Lloyd Tysinger became a Mercedes-Benz dealer, considered a risk in the blue-collar town of Hampton. Tysinger proved the naysayers wrong, and his sons, Lloyd and Bob Tysinger, inherited the business in 1977. Today Lloyd’s son, Mark, acting president of the company, carries on the family tradition of exceptional customer service where “Everything we do revolves around you, the customer.”
“We want the people in Williamsburg to know we are a local dealer, and while, yes, we do carry luxury brands, we also carry other brands that can help out the community,” Calupitan said. “The Tysinger family has a good reputation that they’ve built up through the years. Mr. Tysinger was very excited that we were even approached to be part of this. It’s a win-win. We’re excited to give back.”
The Tour de Virginia initiated and organized by the Williamsburg Winery will support the Williamsburg Area Meals on Wheels and its mission to fight hunger in the community.
Mercedes-Benz of Hampton is an easy drive from Williamsburg, closer than alternative options in Richmond. “Many of the people who live in Williamsburg and moved there from up north don’t realize we have a Mercedes-Benz luxury brand that’s close to them,” Calupitan said.
Mercedes-Benz of Hampton is eager to welcome the growing cycling community as new customers. The Tour de Virginia promises to be an unforgettable experience for its 50 riders; overnight stays will be in Richmond, Farmville, and Petersburg. In addition to the sites, cyclists will be treated to local foods and Williamsburg Winery wines, particularly at the closing evening scheduled to take place on the grounds of the Winery.
Reserve your spot to participate in the Tour de Virginia today.