The Williamsburg Winery is proud to offer a dynamic opportunity through the DoD SkillBridge Internship Program. We are seeking 2–5 highly motivated participants interested in building practical experience in marketing, sales, social media content creation, brand storytelling, and customer engagement within a premium winery and hospitality environment.
This internship emphasizes the business and commercial lifecycle of wine—from brand positioning and digital marketing through trade sales, wine club growth, and event-driven revenue—while providing foundational exposure to viticulture and enology as contextual knowledge rather than primary duties.
Program Focus Areas (Primary)
Participants will gain hands-on experience in:
- Marketing and Brand Strategy
- Content creation for social media, email campaigns, and digital platforms
- Winery brand storytelling and customer engagement strategies
- Campaign planning aligned to seasonal releases, events, and promotions
- Sales and Revenue Development
- Trade sales support and distributor engagement
- Wine club acquisition, retention, and member experience strategies
- Event sales, private tastings, and hospitality-driven revenue
- Customer Experience and Events
- Supporting winery events, tastings, and special programs
- Learning how experiential marketing drives direct-to-consumer sales
- Understanding guest journey optimization from first visit to loyal member
Secondary Exposure (Foundational Knowledge)
To provide a holistic understanding of the winery business, interns will also gain introductory exposure to viticulture and enology concepts, including:
- Vineyard and winery operations overview
- Harvest and winemaking process fundamentals
- How production decisions impact branding, pricing, and sales
This exposure is designed to inform marketing and sales effectiveness, not to train participants as production specialists.
Training and Learning Environment
- Participants complete a structured, self-paced curriculum and training videos
- Task-based learning with demonstrations and performance assessments
- Interns work alongside Williamsburg Winery professionals in real operational settings
- A safe, professional environment designed to support career transition and employability
Mentorship and Team Integration
Interns will work directly with the General Manager, with mentorship opportunities across:
- Sales and marketing teams
- Tasting room and event staff
- Winery leadership and hospitality professionals
Participants will collaborate with the workforce to meet daily objectives tied to marketing execution, sales performance, and customer engagement outcomes.
Ideal SkillBridge Candidate
This program is well-suited for transitioning service members interested in:
- Marketing, sales, and business development
- Hospitality, luxury brands, or consumer products
- Social media, communications, and experiential marketing
- Customer-facing leadership roles
Learn More/Apply: wine@wmbgwine.com
